Seattle is a city rich with sensory experiences. The instant a visitor arrives, they are immersed in new things to hear, see, touch, smell and taste - something a traditional marketing approach just can’t bring to life. Instead, a purely content-based campaign was created to invite people to experience the richness of all that is Seattle.
“First Takes” documents first-time Seattle visitors describing their first impressions of new experiences found throughout Seattle – like trying an oyster for the first time or smelling the fresh roasted coffee in the original Starbucks or taking off in a seaplane over the Puget Sound. Directed by documentary filmmaker Austin Wilson, these films are also featured on VS.TV, social and through other online destinations.
The decision to create a purely content-based campaign dovetails with the increased importance of video for travelers and the new way they’re consuming content.